BRAND ON DEMAND – FAQs

What is Brand on Demand?

Brand on Demand is a one-stop toolkit for building and printing promotional materials to engage your employees in your Human Performance program.

You will find a collection of collateral and campaign templates for various communication channels to support your marketing needs.

Don’t see what you are looking for? Visit our Custom Projects page.

How does it work?

Customers have a unique login username and password. Each customer has access to their brand elements; logo, color palette, fonts and custom images (when applicable).

Choose from a variety of assets and campaign types and customize the piece based on the event, challenges, activities or promotion you want to share. Assets include fact sheets, postcards, posters, flyers and digital assets.

The following tutorial videos are available to support you:

How do I update my password?

Go to “My Account” → “Edit profile”. Type in your current password and the new password you want to use in the “new password” and “confirm password” fields. Click “save profile”.

Who can have access to Brand on Demand?

Our customer’s administrators have access to Brand on Demand. To add a user to your account, please contact your account manager.

What is the cost to use Brand on Demand?

Brand on Demand is available to current Aduro clients as part of the included marketing offerings. Prices regarding custom projects or initiatives will be determined with the Aduro marketing team. Custom work is charged at $125/hour. Visit our Custom Projects page for more information.

How many pieces can I build throughout the year?

You can build as many collateral pieces as you want from the templates provided in Brand on Demand. If there are any communication assets that are not available on the platform, please visit our Custom Projects page for more information on what the Aduro marketing team can offer.

How is my branding represented in the templates available?

We have pre-loaded in your logo, program name, program URL, fonts and colors into Brand on Demand. Branding assets auto-populate into the templates when you choose to customize them through the platform.

How does the review process work?

Aduro wants to help ensure your brand is consistent and held to the highest creative standard. We will act as a second set of eyes and provide recommendations if we see any critical issues. Please note that you are responsible for proofing and editing any images and content that you place on the downloadable template to ensure that it is consistent with your brand.

Once we have approved your piece of collateral, you will be notified via email regarding download links and print options. You can also view this information by visiting the My Documents page (in the My Account tab). After you have submitted your document for review, the Aduro team will review within two (2) business days.

Once your document is approved, you can access it through the My Documents page at any time. If you elect to make edits after the document has been approved, it will be sent through another two-day approval process.

Is digital marketing collateral managed in this platform?

All assets can be downloaded as a .png or a .pdf. Some are intended to be printed, but others are intended to only be digital assets. For our recommendations on which should be used as digital assets, visit the Digital Graphics page inside of the Collateral tab.

CUSTOM COLLATERAL

What if I want a custom campaign?

We are happy to work with you to build custom campaign. Please visit our Custom Projects page for more information on what the Aduro marketing team can offer. You can also work with your account manager to let them know what you are looking for, and will provide you an estimate relative to the project.

What if I want a custom campaign or template added to Brand on Demand?

We’re happy to work with you to build a custom campaign or template. Please work with your Account Manager to let them know what you’re looking for, and we’ll provide you an estimate.

What other marketing services do you provide?

At Aduro, we have a full-service Marketing department to help support your program communication needs. It’s our goal to engage your employees in their Human Performance program with innovative, efficient solutions that allows you meet your program goals.

Aduro has a team of graphic designers that are dedicated to client services needs. With more than 35 years of collective experience, the Aduro team can truly customize your program collateral material so that it embodies your culture and empowers your employees.

TROUBLESHOOTING

I don’t see my logos or brand colors in the templates. What do I do?

Although we have already pre-loaded your brand assets, the Brand on Demand does NOT automatically load your program logo, brand logo or brand colors into the templates. You must first select a type of collateral to update (like a poster, flyer, etc.), click the “CUSTOMIZE” button and then select the areas of the template to edit (background image, logo, body text, etc.).

How do I know which colors are part of our program’s brand guidelines?

When you customize colors within a template, your pre-loaded brand colors are along the bottom of the color guide. Simply select one of those colors and then click “UPDATE”.

The spacing in my template is off. What’s wrong?

Below are a few things to try if you’re experience spacing issues. If none of these work, please reach out to BrandOnDemand@adurolife.com.

  1. Check that all your text is the same size.
  2. Try a hard return by holding the Shift key as you press the Enter key. This will enable even spacing between lines.
  3. Check for extra blank lines that are under the last line of text. If your cursor can go to the next line, back space up to the text. The size of the text adjusts to how much space it has in the text area.

The text isn’t getting larger even though I’ve increased the size. What’s wrong?

The text area is a set area within the template. The template auto adjusts the size of the text to fit within the text area. Recommendation: Decrease the amount of text in the space to allow the size of the text to increase. Remember, users will be passing by posters, flyers and monitor slides so the goal is to get your main point across and encourage them to go to the site to get more information.

How do I upload my own image or logo?

If you have additional company images/logos you want to use or if you want to upload a specific type of image, please follow these steps:

  1. Click on a piece of collateral to update (flyer, postcard, monitor slide, etc.).
  2. Click “Customize”.
  3. Click the background image in the template for an image or logo placement for a logo.
  4. Click “Upload”.
  5. Drag or drop the image file into the upload box, wait for the check mark to appear on the image/logo and then close the upload box.
  6. Complete! You can now find your image in the image list and use that in your template. Your image will also be saved in the Company Images section under “My Account”. Logos are not saved under the Company Images section.
Note: The recommended image upload size is a minimum of 3-5MB for images and at least 2MB for logos to ensure they appear clear when printing. Images should have a .JPG extension and logos should have a .EPS extension.

Remember, you must have permission to use the images you upload. There are copyright infringements if you upload an image you find on the Internet without the proper licensing. To purchase an image, check out a photography provider like istockphoto.com, pexels.com or gettyimages.com.

My newly uploaded logo or image looks blurry when printed. What’s wrong?

Confirm the logo size is as close to 2MB as possible and that the image is at least 3-5MB. Anything smaller will cause printing issues. To confirm your file size, right click on your asset that’s located on your computer and review the file details. Also, only upload image files that end in JPG. PNG files are not high enough quality for printing since they are web-based. EPS file extensions for logos is acceptable (and preferred).

How do I delete an image I’ve uploaded?

If you’ve uploaded an image that you no longer want, go to “My Account” → “Company Images”. Click the image you want to remove. On the following page, scroll to the bottom and click “Remove Asset”.

What is the red shape that shows up when I’m inserting an image or logo into a template?

The red shape acts as a guide. Any part of an image or logo outside of the red shape will NOT show up in the template. If your image or logo does not completely fill the red shape, there will be white space in the template where the image is supposed to be. Make sure the image fills the entire red shape.

What if I want a different image?

You can submit a request to BrandOnDemand@adurolife.com for a new photo. We will let you know what the cost of your desired image will be. We can also upload your own image into the site by sending your request to BrandOnDemand@adurolife.com. Please note, you must own the rights to any image submitted.

How do I save a document I’m working on?

Once you’ve started customizing your document, we recommend you save it right away. Click the “Save in Documents” button and name your asset in the pop-up window. If you want to step away from your document and make changes later, go to “My Account” → “My Documents” to find your saved document and then click “Edit” to make further changes.

How do I rename a saved document?

Go to “My Account” → “My Documents”. Find your document and click the “EDIT” button. This will bring up your file and you can rename your document at the top of the page where there is a (“Rename”) link. You can then find your new re-named document in the “My Documents" section to begin work.

How do I share documents I’ve created with co-workers?

Once you’ve saved a draft of a flyer, postcard, etc., you can have other members of your team (who also have Brand on Demand access), preview your asset. In their account, they go to “My Account” → “Company Documents”. Your co-workers can then view and create a duplicate file and rename your asset if they have any edits.

How do I view documents my co-workers have designed?

Go to “My Account” → “Company Documents”. You can then click the “Preview” link under “Actions” to view the files that have been created.

How do I duplicate my co-workers’ designed documents?

Go to “My Account” → “Company Documents”. Find the document you want to duplicate either by the Template Name or by clicking on the “Preview” link under “Actions”. Once you’ve found the document you want to duplicate, click the “Duplicate” link under “Actions” and save your file under a new name. You can then find your file by going to “My Account” → “My Documents”. Find your document and click “Edit”.

How do I duplicate one of my own documents?

Go to “My Account” → “My Documents”. Find your document and click the “Edit” button. This should bring up your file and you can then duplicate your document by clicking the (“Copy”) link at the top of the page. Rename the document to your new file and find the new document by going to “My Account” → “My Documents” and clicking “Edit” on the new file.

What is the “Download for Print” vs. the “Download for Web” option?

Use the “Download for Print” option when you need to download a high-resolution file for printing. If you’re not printing your document, you can choose the “Download for Web” option since you won’t need a high-resolution file.

PRINTING & FULFILLMENT

How do I print from Brand on Demand?

You have the option to download your file for print or you have the option to order printed files through Brand on Demand. If you want to download your own file and either print internally or send to your own printer, simply select “Download for Print”. If you want to use the printing service, select the "Add to Cart" option (while in edit mode) and choose the print quantity you need. All printing is managed by our partner, Bolger, who specializes in printing. Print costs are not included in the Aduro marketing package and will billed to you directly from Bolger.

Who do I contact if I have issues with my printing or fulfillment requests?

Please contact ADUROCustomerSupport@bolgerinc.com.

How can I order postcards so they’re mailed directly to eligible participants?

Once your postcard is final, open your postcard file and follow these instructions:

  1. Click “Add to Cart”.
  2. Click the “Upload Mailing List (during checkout)” box.
  3. Click “Add to Cart”.
  4. Review the information and click “Continue Order”.
  5. Upload your mailing list per the instructions.
  6. Click “Continue Order”.
  7. Fill in the requested shipping information.
  8. Review your order.
  9. Submit your order.

What if I want to have Brand on Demand print something that wasn’t created in it?

Please work directly with Deb Smith at Bolger for this request and cc BrandOnDemand@adurolife.com on your email.

What is the turnaround time for printing and fulfillment?

The turnaround time for printing and fulfillment is:

  • Printing and Fulfillment: ~1-2 business days
  • Shipping: ~3-5 days for shipping and handling. *
*If an order needs to be rushed, please reach out to Deb Smith whose contact information is listed above.